Key Marketing Tips

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Creating a Blog on a Website – How Do I Start a Blog?

“How do I start a blog?” I can not tell you how many times I asked this question in the past year. In fact, not too long ago I was even asking, “What is a blog?”. I come across many people who are asking the exact same questions. You may be surprised to find that creating a blog on a website really is not a difficult thing to do. If you already have a website, perhaps an online store or any other informational site, then a blog could be the perfect complement to what you currently have in place. If you do not have a website but want to create a web presence for yourself, then creating a blog on a website is an easy an inexpensive (usually free) way for you to accomplish this.

A blog, quite simply, is an online journal. So if the term “blog” intimidates you, then think journal or diary. Once you start a blog, you can add text, pictures, videos, links to other sites, music, audio files, and other fun content. These additions are referred to as “posts”. You “post” information like you might post something on a bulletin board, only your bulletin board is a website. You can do all of the posting yourself or you can allow others to post on your blog. You can also allow for comments on your posts.

One of the easiest ways to start is by going to a site that provides free blog websites. You can find them by simply doing an internet search for “free blog websites”. You’ll find a few quickly and easily. Once you sign up for a free account, most of these sites have tutorials on how to get started. Most of them are very helpful and you’ll find that picking a theme and making your first post are relatively easy things to do- probably much easier than you think. Adding video, audio, and images is a bit tougher, but not much. Follow the tutorials and you’ll get through it just fine.

Creating a blog on a website can add a great dimension to any online store because a blog allows your customer to actually get to know you. When it really comes down to it, people will do business with people that they like. So giving your customer the opportunity to get to know you will result in an overall improvement to your business. Allowing them to contribute to your blog will almost guarantee you a long term relationship with that customer. If you haven’t created a blog yet, my advice is to start today!

Viral Marketing For Products and Services – Definition of Viral Marketing
Viral marketing has burst on to the internet scene with a vengeance. Funny how you can use the term “viral” and “computer” in the same sentence now and have it be something positive. Let’s start this out by giving a definition of viral marketing followed by a few examples. Wikipedia defines viral marketing or viral advertising to be “marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses”. Basically, what that means is advertising in the form of word-of-mouth. People who like (or dislike) a product, service, or other item and then tell others. The concept itself is far from new but its application online takes on new meaning with the ability people now have to communicate with thousands of people in a matter of seconds.

One of the most common forms of viral marketing has become the uploading of video content. You’ll see this all the time as a funny or cute video might get millions of views on a site such as YouTube. Companies have discovered quickly that this form of advertising may be just as effective, if not possibly even more effective, than television commercials. At the very least, it is far less expensive. We have all received emails in the past from a friend who has seen a funny video, or a joke, or a picture online and then they send it out to everyone in their address book. This too, is viral marketing, albeit a spontaneous form and perhaps not pre-planned.

Of course, there can also be negative ramifications to this phenomenon. If someone does not like your product, service, etc… it is fairly easy to start a viral campaign which is negative.

So, if you have a business or product that you are looking to promote, how would you go about starting a viral marketing campaign? The first step is that you have to get content out online. However, if your content is purely self promotion, then you probably will not see the “virus” spread too quickly. Instead, the content must be interesting, funny, cute, intriguing, helpful, philanthropic, and/or stimulating. People will need a reason to pass it on. Sometimes simple is better, and short never hurts either as most folks always seem to be in a hurry. You are going to need to be creative and original and prepare for some trial and error. However, when you get it right, it will all be worth the effort so be persistent!

Hopefully this article has cleared up any confusion that you might have had about viral marketing. If so, help me to make this article go “viral” and pass it along to someone you know or post it on your Facebook, Twitter, or MySpace page and socially bookmark it out there too!

As always, I wish you the best of success!

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One Response to Key Marketing Tips

  1. Hi Greg! I just wanted to tell you that I am enjoying your webinar on
    Google! You have reinforced for me tonight all the things that have
    been in my head about ranking! The presentation was very easy to
    understand and very professional! Thanks! Jeff

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